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The Noom Theory
Noom’s mission is focused on advancing and development in its standalone aim. to make a difference in the lives of its people by enabling them to develop their health and immune system through enhancement of their psychological behavior. The concept is directed towards giving more power and control to the people over their health.
Noom employs the principles and philosophies of behavior psychology to help people enrich their habits and daily life routines. For giving more control over one’s health, Noom channels its attention on to ‘sick care’ from health care. This might seem a very unusual methodology to think about but they believe that people are more focused on the wrong things when they try to maintain their health.
For e.g., the primary methodologies involve in taking care of one’s health is to have a healthy food in your diet or taking a balanced diet, exercising to burn unnecessary fats and calories, taking measures of improving the state of mind and diminishing stress like yoga or getting the optimum amount of sleep recommended by doctors but still the initial problem that people face despite they’ve made their mind for it, is that HOW TO DO IT.
This is their long-term mission. to give a nudge in order for people to get towards the ultimate destination of healthcare.
The lack of concentration towards the sick care instead of healthcare by the USA’s healthcare system necessitated the need to make a platform where the right things shall be focused upon. This is where Artem Petakov and Saeju Jeong founded the ultimate sick care platform, Noom in 2008.
The two of them fixated their attention on building digital products that would give people more control over their health. Throughout the years, they spent vigorous efforts on research and development alongside propagating their message and views to the audience all over the world. Their findings established that behavioral and weight change can be used to address some chronic diseases like diabetes and hypertension.
Hence, Artem and Saeju became more convinced that by helping people to attain an optimum weight could be considered as an initial stage towards a more transformative progress.
Noom’s methods involve the profound use of the applications of science and technology to help their people clearly understand their relationship with their diet.
Loosing weight is not one’s cup of tea. everyone would agree to that. This is because it is not so much about the journey as it is about the destination. Here are some of the highlights of how Noom makes the weight-loss journey for its people much easier:
1. Daily personalized lessons: to educate people with enough knowledge and confidence such that they could practically employ it. Moreover, the lessons are adjusted according to your schedule.
2. Constant motivation: through one-on-one mentoring, SOS plans and support groups, they make sure that you have the energy to keep you going.
3. At your convenience: the consistent tracking of your diet and exercise would enable you to accomplish your goals effectively, at a pace that more convenient for you.
How Noom Works?
The foremost thing subsequent to signing up for their service is that you would receive regular lessons updated according to scientific research and development. These lessons are widely considered to be more interactive, fun and easy to learn since day one.
You’ll submit your schedule to their application after which they’ll adjust their tasks convenient to your schedule. You’ll be having the sovereignty to control the time spent on application usage and the application wud be adapting itself automatically to keep in line with you.
The most interesting thing about using noom is that they’ll provide you a personal coach that would provide you constant support throughout your journey. These coaches are professionals having the necessary competencies to deal with workplace challenges. It’s up to the Noomers to choose whether they want a personal coach in order to support them in their journey or whether the application services are enough for them.
Lastly, Noom would track your progress and results and would constantly keep you updated for necessary steps you might have to take. In addition, Noom gives you the freedom to manage your own progress at your own pace to make sure journey is more than easy and you aren’t falling behind of schedule.
On The Verge Of Discoveries
They have published more than thirty scientific articles reviewed by experts that convey the fact that their research is evidence-based and is based by many scientific research methods, and hence proofs that how effectively they work.
Their research team comprises of PhDs and masters-degree holders in behavioral psychology, medicine, neuroscience and statistics. Together, they have made numerous discoveries on certain aspects of behavioral change applauded by the scientific community.
Their scope of research is not just limited to behavioral psychology but also expands across numerous disciplines. This includes several areas of health like oncology, diabetes management, hypertension disease, prevention of diabetes and the list goes on.